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Orosy and Company brings innovative CRM and marketing solutions to clients seeking improved marketplace results. Clients include Colgate-Palmolive, Mary Kay, Target, Reardon Technologies, Alcon Laboratories and social media technology firms.

Orosy and Company has: 

- Created global mobile smart phone & digital content strategy for a major CPG firm (in Partnership with Mars Advertising, the leading Customer Experience Management Agency in North America) that included activation partner IconMobile.

- Led a prestigious innovation grant award project measuring the contribution of marketing investment in advertising, promotion, global package design, trade promotion, in-store marketing to three year revenue using regression analytics. Results pinpointed performance areas that should be further invested/built out and others that should be discontinued. Created unique metrics that qualify for patent protection.

- Facilitated new Vision, Strategic Direction and Plan directives re-energizing the relationship between a leading CPG manufacturer and one of its top three retailers. New direction resulted in a commitment to greater overall support in 2012, and alignment on a program plan to reach the 2014 Vision milestone point.

- Completed end-to-end innovation platform creation that included significant reduction in time to market and the addition of a conceptual innovation capability. Created “use case” profiles for automated solution, developed new organizational roles and responsibilities that delegated decision making to operating management.

Gary Orosy

Managing Principal –  2009 to current

Gary-Thumb-ProfileSenior executive focusing on revenue and profit growth through customer insights and product and service innovation. Competency in management consulting, consumer products and market-facing B2B engagements.

CRM, Digital Content and Social Media Competency: Deep and broad understanding of segmentation strategies, identification of high value customers, use of digital content and social media for developing relationships, motivating initial purchase, trade up and cross sell.

Innovative Strategic Implementation: Demonstrated ability to identify high value market opportunities and create pathways to monetize them. Belief that all innovation begins with analytically-based insights. Superior business development track record in consulting with a CRM focus in a broad range of industries including consumer goods, retail, agribusiness, hospitality, quick serve restaurants, industrial chemicals…et al.

Intellectual Capital Development: Lead for A.T. Kearney Americas Intellectual Capital Initiative; published author and speaker on leading edge client issues; CMO roundtable marketing founder and facilitator; broad network of social media-connected thought leaders.

Mentor and Educator: Over 100 class sessions delivered at leading business schools in marketing, customer relationship management, branding and channel strategy; member of the Johnson School Faculty (2 years), MBA mentor; former member Johnson School Advisory Council; P&G North Texas Alumni Chapter President.

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