Our consultants know what effective activation looks like. Optimal activation is a function of the capability of the team, their ability to get the most out of their investment and the speed at which they can get programs into the market. To optimize client activation capabilities, we offer a number of services:
Our teams partner with client teams to field the program components. We us either a client’s marketing resources such as their advertising agencies, social media firms, etc. or we can “plug” in our best in class partners to get the job done.
We are specialists at strategically sourcing the best value for the established quality requirements of client programs. Over numerous engagements we have been successful in obtaining significant savings when compared to the client costs of historical efforts. Refer to the Marketing Sourcing Case History.
Cutting off process and decision time can bring speed enhancements to the go-to-market effort, whether for new products, rollouts or for monthly and quarterly programs. The work starts with a discovery engagement that includes key personnel interviews to frame issues and an all day work session to assess the level of organization and process maturity. This work generates an estimate of how much the process can be improved. The next step is to map the process to understand where speed can be enhanced by removing roadblocks and accelerating decision processes. The final step is to implement new processes and these can involve automation of process management.