Real Life Innovation:

Challenge: How to innovate in the product, merchandising and partnership to re-invigorate the relationship

Client Case #3 – Innovation Factory

Client Case – Holy Innovation Challenge Batman, What a Great Idea!

Limited Scope Example
Situation: A major product marketer found itself at a low point in its relationship with a major customer

Compass Deployment

Insights found the pain points between the two teams and established goals

Innovation created a number of possibilities for bettering the relationship

Strategy focused on creating directives that met the objectives of both teams

Activation meant creating a five year plan to help reach the goals established for the engagement


Client team has gained considerable ground relative to their competitors in their category. They have moved from dead last to the middle of the pack in a tough market with a prominent customer.

The Orosy & Company Innovation Factory


What makes “shazzzam”, “kappooow”, “Zaap” and “Pizzazz” happen in your business? A magic moment is not what it takes…the Orosy & Company Innovation Factory is what manufactures new ideas and processes them into real, viable, practical and highly valued new products and services. More importantly the Factory puts the ideas in front of customers to gauge their interest level in the conceptual – or better yet, real – product offerings.

Here’s what makes the Innovation Factory so effective at creating results-focused new products (and services).
There are three “departments” in the Factory:

  • Work Bench & Tooling – creating new ideas and “fitting” practical filters/cost estimates (L1)
  • Manufacturing—prototype development along with L2 cost estimates
  • Shipping and Receiving – Testing of the concepts, among which are actual in-market tests that estimate revenue and collect valuable prospect/customer profile information

Clients typically have to go to three sources for each of these capabilities, but Orosy & Company has developed relationships through their ValueNet that allows for idea through testing possibilities.
Innovation need not be at the product or service level. In many engagements we are innovating within a limited scope of responsibility. These “scopes” can be a function, such as Shopper Marketing or Business Development. Within each of these functional innovation opportunities there exists a wealth of possibilities. We bring the approach, facilitate the process and run innovation workbench sessions. Our teams then engage with client teams or our extended consulting network to estimate costs and revenue potential.